Solved on Feb 02, 2024
Find the rate of change of sales with respect to advertising spending for the function on the interval . Determine if sales are increasing faster at or in advertising spend.
STEP 1
Assumptions
1. The function represents the sales in terms of the amount of money spent on advertising.
2. The domain of is from to , which likely represents thousands of dollars, so the actual money spent on advertising ranges from to .
3. We are asked to find the second derivative of the sales function, , which represents the rate of change of the rate of change of sales with respect to the amount of money spent on advertising.
4. We need to compare the second derivative at and to determine when the total sales are increasing at a faster rate.
STEP 2
Find the first derivative of the sales function , which will give us the rate of change of sales with respect to the amount of money spent on advertising.
STEP 3
Differentiate each term of with respect to to find .
STEP 4
Simplify the expression for .
STEP 5
Now find the second derivative of the sales function , which is the derivative of , to get .
STEP 6
Differentiate each term of with respect to to find .
STEP 7
Simplify the expression for .
STEP 8
Evaluate at to find the rate of change of the rate of change of sales when $110,000 is spent on advertising.
STEP 9
Calculate .
STEP 10
Simplify the expression for .
STEP 11
Evaluate at to find the rate of change of the rate of change of sales when $160,000 is spent on advertising.
STEP 12
Calculate .
STEP 13
Simplify the expression for .
STEP 14
Compare and to determine when the total sales are increasing at a faster rate.
Since and , and a positive second derivative indicates that the rate of change of sales is increasing, while a negative second derivative indicates that the rate of change of sales is decreasing, we can conclude that Cannon's total sales are increasing at a faster rate when the amount of money spent on advertising is $110,000.
The solution to the problem is that Cannon's total sales are increasing at a faster rate when the amount of money spent on advertising is $110,000.
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